British consumers spend an average of £238 annually on skincare products
Reports indicate that while British adults spend hundreds of pounds a year on skin care, many lack confidence in their knowledge of product ingredients. Spending varies by age, with millennial spending the most and Boomers the least.
Amalgamated from The Sun (opens in new tab), The Mirror (opens in new tab)
The Sun and The Mirror report that the average British adult spends approximately £238 per year on skincare products. This equates to a monthly expenditure of roughly £19.87 for restocking items.
Despite these figures, many consumers express uncertainty regarding their purchases. The Sun reports that 30 percent of adults are not confident in their understanding of what different skincare products are intended for.
The Mirror highlights a demographic divide in spending habits within the sector. Its report indicates that millennial represent the highest level of expenditure on skin care, while Boomers spend the least amount annually.