Google DeepMind and A24 partner to develop artificial intelligence filmmaking tools
Google's Deep10-based AI lab, DeepMind, has entered into a partnership with film studio A24 to create new production technologies. The deal includes an investment of approximately $75 million from Google to support the development of these tools.
Amalgamated from TechCrunch (opens in new tab), Yahoo Finance (opens in new tab), The Verge (opens in new tab)
Google DeepMind is collaborating with independent film studio A24 to develop artificial intelligence tools and production technologies for the filmmaking industry. The partnership aims to provide creators with expanded options for storytelling and more advanced capabilities in movie production.
According to reports from The Wall Street Journal, cited by The Verge, Google is investing approximately $75 million into A24 as part of this deal. This investment marks a significant move into the entertainment sector for the search giant's artificial intelligence research division.
The collaboration focuses on research and development to create tools that can assist filmmakers during various stages of production. Reporting from TechCrunch and Yahoo Finance indicates that the goal is to integrate advanced machine learning capabilities into filmmaking workflows, specifically targeting the expansion of creative possibilities for future productions.
While specific technical specifications were not detailed in initial coverage, both companies are focused on utilizing AI to innovate within the studio environment. The agreement highlights a growing intersection between high-level artificial intelligence research and professional media production.