Netflix faces criticism over use of artificial intelligence to recreate Gene Wilder's voice
A new reality competition on Netflix will feature a version of actor Gene Wilder's voice created by artificial intelligence. The production has drawn criticism regarding the ethics of using synthetic media to represent deceased performers.
Amalgamated from Sky News (opens in new tab), The Mirror (opens in new tab), CNET (opens in new tab)
Netflix is set to launch a new reality competition series based on the Willy Wonka and the Chocolate Factory brand. According to CNET, the show will feature a version of actor Gene Wilder's voice created through artificial intelligence. Sky News also reports that the production uses AI technology to replicate the signature vocal style of the late actor who is widely known for his portrayal of the character in film.
The decision has prompted discussion regarding the ethics and implications of using synthetic media for deceased figures. The Mirror reports that Netflix faces criticism over its choice to use artificial intelligence to recreate the voice of a performer no longer living. This controversy highlights questions about the role of artificial intelligence in entertainment, particularly when it involves the posthumous representation of public figures.
While some outlets focus on the technical integration within the competition format, other coverage highlights concerns regarding how these technologies interact with intellectual property and personal likeness. The show is scheduled for release on the Netflix platform, where the use of Wilder's voice serves as a primary feature of the production.
Why this matters
The case highlights an emerging debate over the boundaries of synthetic media in entertainment. It specifically addresses how companies navigate the legal and ethical implications of using artificial intelligence to replicate the likeness or voices of performers who can no longer provide consent.
What's confirmed / what isn't
Multiple news outlets confirm that Netflix is launching a competition show using an AI-recreated version of Gene Wilder's voice. The specific nature of the backlash regarding ethics and posthumous representation is highlighted primarily by reporting from The Mirror.
Background
Gene Wilder was an American actor who died in 2019 and became a cultural icon for his portrayal of Willy Wonka in several films.