Wimbledon raises prices for Pimm's and strawberries
Prices for traditional refreshments at Wimbledon have risen, with a glass of Pimm’s now costing over £13. This price hike coincides with a 20% increase in the tournament's prize money.
Amalgamated from The Sun (opens in new tab), Daily Mail (opens in new tab)
Prices for traditional refreshments at the Wimbledon tennis tournament have risen, resulting in a combined cost of £15 for a glass of Pimm’s and strawberries and cream for the first time. According to reports from The Sun, the price of a glass of Pimm's has reached £13.45, which is an increase of £1.20 over the 2025 figures. Additionally, the cost of strawberries and cream increased by 15p to reach a price of £2.85.
The Daily Mail reports that these price increases coincide with a significant rise in player prize money for the tournament. The total purse available to players this year is £64.2 million, representing a 20% increase over previous years. These adjustments occur as the tournament prepares for its annual competition on the grass courts.
Why this matters
The price hike reflects the increasing costs of hosting a major international sporting event while balancing the demands of professional athletes' compensation. It highlights how inflation and growth in tournament scale can impact traditional fan experiences.
What's confirmed / what isn't
The specific price increases for refreshments and the total figure for player prize money are confirmed by both The Sun and the Daily Mail.
Background
Wimbledon is one of the four Grand Slam tennis tournaments, held annually in London. Pimm’s Cup and strawberries and cream are iconic staples of British culture and the tournament's identity.